From
Zero
To

100

An entrepreneur's guide to starting your first business and getting your first 100 paying B2B customers in less than 12 months.

The Free E-Book

From Zero
to 100.

The step-by-step guide to starting your first business and getting your first 100 paying customers in less than 12 months.

12

Months to 100 Customers

13

Actionable Chapters

$0

Cost to Get Started

Tyler Sidwell

Author

Tyler Sidwell

The Author

Tyler
Sidwell

Tyler Sidwell is a serial entrepreneur who built, scaled, and sold his first B2B SaaS business, RT Reporting, to a US buyer in 2023, growing it to over 200 companies across Australia, the UK, and New Zealand.

After selling his first business Tyler wanted to document his learnings so others could learn from his success as well as his failures.

Tyler now has spent the last 3 years helping professionals turn their ideas into real businesses. This book is the exact framework he wishes he had when he started. A step by step guide you can follow to go from Zero to 100 customers in less than 12 months.

2023

Successful Exit

10

Years Running Businesses

8

Years in SaaS

1000+

E-Book Downloads

Who It's For

Written For
People Like You.

The Stuck Professional

You have a stable job that pays the bills but leaves you unfulfilled. You know you're meant for more.

The Idea-Haver

You have a great business idea but aren't sure if it will work. The uncertainty is holding you back.

The Side Hustler

You've started something on the side but can't seem to get real traction or paying customers.

The First-Time Founder

You're ready to start but need a clear roadmap. Not motivation, not hype, just a plan that works.

Chapter by Chapter

The Roadmap
From 0 to 100.

01

The Mindset

Shifting from employee to entrepreneur. Overcoming fear, doubt, and the mental barriers that stop most people before they even begin.

02

The Idea

How to find the right business idea, identify problems worth solving, and test whether people will actually pay for your solution.

03

The Goal

Setting clear, measurable targets and milestones that keep you accountable and moving forward when motivation fades.

04

The Partnership

Finding the right partners, structuring deals, and leveraging complementary strengths to cover your blind spots.

05

The Set Up

Building your business foundation. Legal, financial, and operational. The right way from day one.

06

The Beginning

Launching your business and taking the critical first steps that most people overthink and never actually take.

07

The Focus

Staying disciplined and focused on the activities that actually drive revenue, not just the ones that keep you busy.

08

The Process

Building repeatable systems and workflows that scale beyond just you and create predictable results.

09

The Marketing

Attracting your first customers and building a marketing engine that works without relying on luck or paid ads.

10

The Sales

Closing deals with confidence, handling objections, and winning your first paying customers, even if you've never sold before.

11

The Service

Delivering exceptional value that turns customers into raving fans who refer you to everyone they know.

12

The Mistakes

The common pitfalls and traps that derail new businesses, and exactly how to avoid them before they cost you.

13

The 100th

The final push to your 100th paying customer, and the roadmap for what comes next once you get there.

Ready to start your journey from zero to 100?

Your First 100 Customers Start Here

Stop Waiting.
Start Reading.

Download the free e-book today and get the exact roadmap to your first 100 paying customers.

© From Zero To 100 2025

From Zero to 100